About B&B Insurance: Family-Owned, Utah Proud Since 1979

A practical team with deep local roots, delivering honest service and direct answers from real agents — never a call center.

Exterior view of B&B Insurance office. Brick and tan building with handicapped parking and a minivan.

Serving Utah Since 1979

A Three-Generation Family Story, Serving Utah Since 1979

B&B Insurance was founded in 1979 by Blake Barlocker’s father and uncle, both determined to bring genuine personal service to the local community. Over the years, our agency has grown with the Salt Lake Valley, remaining family-owned and now spanning three generations. Blake joined the agency in 1998, followed by Ed Wilcox in 2012, and Nathan Beckstrand seven years ago, all committed to carrying on a legacy of straightforward advice and real accountability. That continuity means our clients always know exactly who’s looking out for them, and why.

Our Mission

Our mission is to make insurance personal, honest, and accessible for every neighbor we serve.
A young boy, man, and older man play soccer on a sunny lawn.
Group in office, listening to a presentation by a man standing at a whiteboard. Bright, airy office.

Values That Shape How We Show Up for You

Black arrow pointing right.
Honesty

We give clear advice and never push coverage you don’t need, so you can feel confident about your choices.

Black arrow pointing right.
Personal Service

You’ll always talk directly to a licensed agent who knows your name and cares about getting things right.

Black arrow pointing right.
Responsiveness

Our team answers the phone fast — no phone trees, just local help when you need it most.

Black arrow pointing right.
Community Focus

As longtime residents of the Salt Lake Valley, we give back through local events, charities, and partnerships.

Black arrow pointing right.
Bilingual Support

Spanish-speaking agents are available so every client can get answers in the language they prefer.

Meet the Agents Behind B&B Insurance

Man wearing a green and white plaid shirt smiles at the camera.

Blake Barlocker

Sr. Advisor, Partner

Co-owner and agent, Blake brings decades of experience and a passion for treating every client like family. His commitment to honesty and local service sets the tone for the entire agency.

Man in teal shirt smiles, facing the camera against a neutral background.

Ed Wilcox

Sr. Advisor, Partner

Ed joined the family business in 2012, bringing a steady approach to problem-solving and a knack for explaining policies in plain language. Clients appreciate his reliability and down-to-earth advice.

Man wearing glasses smiles, looking forward; against plain wall.

Nathan Beckstrand

Sr. Advisor, Partner

The next generation of B&B, Nathan is known for his energy, responsiveness, and commitment to helping clients feel secure. He takes pride in building relationships that last.

Man wearing glasses smiles, looking forward; against plain wall.

Kim Barlocker

Proudly Rooted in the Salt Lake Valley Community

B&B Insurance has insured families and businesses throughout Riverton, Herriman, South Jordan, Bluffdale, and the greater Utah and Salt Lake Valleys for over 45 years. Our deep ties to the region mean we understand what matters most to our neighbors, from local risks to community values. The team often supports local events and charities, reinforcing our role as a steady presence beyond the office. We’re proud to partner with respected carriers like Bear River Mutual and serve as a “Trusted Choice” agency, always working for your best interests.

Make One Decision Today That Brings Lasting Peace of Mind

Joining B&B Insurance means more than getting a policy — it means being part of a community where people look out for each other. People across Riverton, Herriman, South Jordan, and Bluffdale choose our agency for honesty, reliability, and the comfort of real relationships with agents who care. Let’s make your next insurance step feel simple, supportive, and tailored to you.